B2BWorks Signs to Use AdForce Technology
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Cupertino, CA-based online ad management service AdForce Inc. signed an agreement with B2BWorks, an online advertising network, to provide premium ad management services.
Launched this week, B2BWorks is an online business-to-business advertising network.
B2BWorks said it "delivers more than 110 different online verticals for content, community and commerce and has a captive audience of over 20 million business executives."
AdForce will provide the technology backbone for B2BWorks, enabling targeted ad campaigns and real-time click-through analysis. Financial arrangements were not disclosed.
B2BWorks business-content Web sites ranging from aviation to real estate and telephones to golf. Slack Barshinger & Partners, an established Chicago-based integrated marketing communications agency specializing in business-to-business work, is a partner with and investor in B2BWorks.