AdAge.com Will Use Accipiter's AdManager
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AdManager was chosen by The Ad Age Group to target, deliver, manage, and report on all advertisements served on AdAge.com. Financial terms were not disclosed.
"Accipiter provides AdAge.com with a scalable, high performance Internet advertising management and reporting solution," said Edward R. Erhardt, vice president and publisher at The Ad Age Group.
"Having accurate and intelligent information on advertising activity to help gauge marketing and content effectiveness is a necessity to speed and evaluate ROI, justify marketing program expenditures and plan future programs. Content information Web sites that depend on advertising to generate revenue need solutions such as AdManager to be accountable to site advertisers."