K2 Design Wins New Arthur Andersen Unit Account
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New York City-based K2 Design Inc. was selected to create an online presence for the Metro New York service unit of Arthur Andersen LLP.
The new unit, the Arthur Andersen Technology Advisory Group, was formed to cater to technology firms in the Metro New York, New Jersey and lower Connecticut geographic regions. Billings were not disclosed.
K2 will work with the Arthur Andersen Technology Advisory Group to create an online marketing and advertising program to establish the unit as the premiere service provider for local New York metro technology companies. Initially, K2 will develop a new Web site for the Technology Advisory Group. K2 and Arthur Andersen also will work on positioning the Advisory Group in emerging and middle-market technology markets.
"We selected the team at K2 because they have demonstrated a strong knowledge of the technology industry and their campaigns for communicating brands online have been outstanding," said Thomas Duffy, partner in charge of the Metro New York Technology Practice.