Kraft Cooks Up AOL Deal
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Kraft Foods, the nation's largest packaged food company, signed a marketing deal with America Online which will bring its Kraft Interactive Kitchen Web site to consumers through a prominent presence in AOL's "What's for Dinner" area.
AOL members who visit the "What's for Dinner" area of the AOL Today and Interests Channels can now access more than 2,500 food and recipe ideas from Kraft's database. Spending was not disclosed.
The "What's for Dinner" area links directly to the Kraft Interactive Kitchen, providing a searchable cookbook, quick and easy meal ideas, meal planners, holiday food ideas. Another feature also automatically e-mails Kraft recipes directly to AOL members who request them. Kraft will also have banner advertisements on AOL's Families and Lifestyles Channels. Kraft's features can also be accessed at Keyword: Kraft.