RealTime IT News

Think New Ideas Wins JB Oxford Account

Los Angeles-based JB Oxford Holdings Inc., a provider of discount and online brokerage services, selected Think New Ideas Inc. to design and implement its marketing campaign, including both branding and print and broadcast advertising.

"During the course of our search for an advertising agency we met with a number of good firms, and Think had the strongest mix of traditional advertising experience and Internet savvy," said JB Oxford Director of Marketing Mark Spillman.

"We were particularly impressed that the firm devoted significant time and energy to consider JB Oxford's specific needs as we build our Internet presence. . . .Given their success with clients such as IBM, Oracle and Network Associates, we're confident in Think's ability to help us increase our mindshare among the expanding audience of on-line investors." Billings were not disclosed.

"We look forward to unveiling JB Oxford's new advertising campaign in the next few months, as well as to assisting in the launch of a refreshed Web site that reflects the company's new brand identity," saidLarry Kopald, president and chief creative officer of Think in Los Angeles.

JB Oxford Holdings Inc., through its subsidiary JB Oxford & Company, provides discount and online brokerage services, as well as correspondent clearing services.