Ameritrade Holding, TheStreet.com Partner
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Ameritrade said it will continue its "8 bucks" (per trade) advertising campaign and promote its online brokerage services in TheStreet.com's new Trading Room section through a hot link to the Ameritrade site, where customers can open new accounts, place trades in an existing account, access account information, and review their portfolios.
As a charter Trading Room partner, Ameritrade said it will also be featured prominently in TheStreet.com's sponsor page and will work closely with TheStreet.com in co-marketing initiatives. Financial arrangements were not discussed.
"We expect this agreement to enhance our customer base and increase market share in concert with our ongoing advertising support. Our experience with other online companies and Web sites such as Infoseek, Excite, Intuit, and America Online . . . has been quite positive and we will continue to explore channels to generate new accounts and increase account activity," said J. Joe Ricketts, chairman and chief executive officer of Ameritrade Holding.