And Now, the Center for Millennium Hype
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The redesign integrates rich illustration and new navigation. Dynamic HTML, or DHTML, was integrated into the newly designed home page to add more excitement to the user experience, the company said. Billings were not disclosed.
The Center for Millennium Hype is a whimsical contest site playing on the fact that M&M in Roman numerals equals 2000, as in the upcoming turn of the century.
"Using innovative technology such as DHTML enabled us to provide a higher level of interactivity for the user, without them experiencing additional burdens that traditional plug-ins may impose," said David Lewis, Associate Creative Director for InterActive8.
Separately, Channelseven.com, in association with the AdSmart Network, awarded InterActive8 an iAd Award for best cross-media integration for 1997 for its M&M's Impostor campaign. The banner promotion offered online consumers an opportunity to interact with the characters, working with Red and Yellow to find the gray impostor.