Polaroid Promotes E-Commerce Effort
Page 1 of 1
Polaroid launched a promotion for its new e-commerce site designed to promote sales of its new Digital Photo Printers.
Eisnor Interactive kicked off a national advertising and marketing campaign aimed at consumers both online and off. The Digital Photo Printer will be available on Polaroid's Web site at www.polaroid.com/car, and via five online merchants including cdw.com, gigabuy.com (Dell Computers), compusanet.com, pcconnection.com and necx.com, as well as selling at 135 Wolf Stores.
Eisnor also launched a national sweepstakes, "Did You Know You Could Print Polaroid Photos From Your PC?" with a chance for consumers to win a free Volkswagen Beetle .
The sweepstakes promo includes radio spots, moving billboards, newspaper ads, and in-store point of purchase displays and an online segment via DoubleClick. "Polaroid has a new digital strategy," said Arturo Duran, program Manager for Digital Photo Printers at Polaroid. ". . .as the consumer evolves into the e-commerce "regular buyer" we want to be present with them as their preferred brand for ease of use. With this new venture, our goal is to attract e-tailers. By applying our long-standing merchandising knowledge with Eisnor Interactive's creative Internet knowledge, we hope to dominate the digital market, as we have with the mass merchandising market."