RealTime IT News

Top Banner Honors Go to Bonzi Software

Bonzi Software had the top-ranked banner based on reach percentage for the week ending May 23, according to the BannerTrack service of Nielsen//NetRatings.

The rankings:

  1. Bonzi Software -- Speed Up Your Internet Connection
  2. Lowestfare -- Discount Travel Quick Search
  3. Amazon -- Click on Shopping. Then click on Music and Video.
  4. Autoweb -- GET A PRICE
  5. Talk City -- There's only one place to chat about the summer's hottest movie.
  6. Launch -- Watch Today's Hottest MUSIC VIDEOS
  7. Autoweb -- BUY IT SELL IT
  8. Bonzi Software -- Speed Up Your Internet Connection
  9. Beyond.com -- STARWARS Sweepstakes
  10. Eddie Bauer -- Great Prices

Ad banners that run predominantly on an advertiser's own property are not included in the measurement.

To view the actual creative for the Top Ten Banners, go to www.nielsen-netratings.com, click on "More Stats" in the "Hot off the Net" section of the home page. Information is based on audience measurement of persons ages 2+ who have access to the Internet from home. The Nielsen//NetRatings audience information service collects data from more than 14,000 panelists.

Top advertisers, ranked by banner impressions, for the week were:

AdvertiserImpressions in millions*Reach %
1. Microsoft150.938.8%
2. Amazon57.926.9
3. Thunderstone354
4. CDNow33.113.6
5. LinkExchange29.37.5
6. Bonzi Software26.216.7
7. E*TRADE22.92.7
8. Ameritrade22.42.7
9. Discover Brokerage22.32.8
10. Waterhouse21.82.5