RealTime IT News

AdForce Streamlines Third-Party Ad Serving

AdForce in Cupertino, CA launched AdForce One, a new program that streamlines the delivery of third-party ads.

A new Web site, www.adforceone.com, was set up to provide AdForce One members with automatic registration and on-going access to support information.

Once a site is a member of AdForce One, it will be pre-qualified to accept ads delivered by AdForce for any advertiser. Among the first to sign up for AdForce One are @Home, CNN, GeoCities, Hoovers, Newspage, Real Names (Centraal Corp.) and Wired Digital.

"Because we are in the unique position of providing Internet ad management solutions to both ad agencies and Web sites, we understand the ad management and delivery process from both perspectives," said Chuck Berger, president and CEO of AdForce. "Agencies clearly see third-party ad delivery as a way to deliver more value to their advertisers."

AdForce customer service representatives assist member Web sites through a three-step process.

Step one involves the collection of all relevant technical and contact data about each site, including the size of ads accepted, types of rich media supported and measurement methodology.

Step two entails testing to validate rich media delivery and test "tags," the computer code that tells the site's server to call for an AdForce ad when it delivers a page to a user.

Step three consists of a continuous monitoring process to ensure the ongoing integrity of the AdForce One information. The AdForce service delivers more than two billion ads monthly.