RealTime IT News Begins Campaign on

San Francisco-based , an online provider of pet products, information and services, began an online campaign with, a direct e-commerce company.

The campaign runs for three months and is the first in a series of aggressive online and offline marketing campaigns aimed at building brand, driving traffic to its site, selling products online and furthering its position as the online pets leader, said. Spending was not disclosed.

As part of the agreement, will create a new pets category in its shopping section and will feature as a premier sponsor, allowing to have a fixed spotlight position on the Shopping Channel home page and direct links to the site. In addition, will receive direct e-commerce opportunities to sell its products through's targeted e-mail campaigns to its members.

"An advertising campaign with will afford us the broad Internet reach we need to extend our position as a top e-commerce site," said Julie Wainwright, CEO of "Plus,'s audience is ideal for online sponsorship and e-commerce -- they are active online shoppers. . ." attracts members by offering free services, including homepage building, chat rooms, message boards, HTML e-mail, online greeting cards, clip art and downloadable software utilities. is a privately held company funded by and Hummer Winblad Venture Partners.