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Organic Launches Online PR, Marketing Unit in New York

San Francisco-based Organic said its New York office now offers public relations and marketing services through its new Organic Communications division.

Jeanine Moss was named director of the unit. The New York addition is part of a global growth strategy for Organic Communications, which was launched in San Francisco earlier this year, the company said. Organic Communications' clients include Centraal Corp., NeoPlanet, KeeBoo and SYNGE.com.

"Organic Communications helps businesses reach goals such as increasing valuation and industry standing, increasing e-commerce transactions, or simply driving traffic to a site," said Nicole DeMeo Overson, vice president and managing director of Organic Communications. "We help our partner clients reach their goals by employing aggressive and creative online and offline communications programs."

Moss will oversee strategic planning, new business development, public relations and marketing communications program management, brand building, and local program execution. Before joining Organic, she helped launch the New York InfoTech Forum as vice president of sales and marketing for New York Business Forums Inc. Prior to that Moss was vice president of marketing promotion and communications for Magazine Publishers of America.