Travelocity Forms Marketing Alliance With Visa
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The SABRE Group said that its Travelocity site and Visa have formed a marketing alliance to leverage the growing online travel market.
The partners also will collaborate on a series of promotions designed to encourage online consumers to shop Travelocity and use their Visa cards for online travel purchases.
Visa will be the exclusive sponsor of Travelocity's Virtually There Personal Destination Guide, a new site feature that gives online bookers a personalized overview of attractions, restaurants and weather for their travel destination. Travelocity also will be featured as Visa's Merchant of the Month on the company's Web site. Financial arrangements were not disclosed.