RealTime IT News Launches Rich Media Advertising Service, an organization dedicated to converting audio and video for the Internet, launched a Rich Media Advertising Service made to enable interactive agencies and new media companies to incorporate audio and video into their Web ad campaigns.

"With the most advanced encoding facility in the world and our proprietary optimized encoding process, enables agencies to take advantage of leading edge streaming media technology from RealNetworks," said Martin Tobias, CEO and founder of offers a turnkey solution for the production of streaming audio and video ads. To use this service, an agency goes to the Web site and completes the e-form with their production requests.

Services include the script production, voice-overs, music and sound effects integration--offered in an a la carte menu. Additionally, agencies can send in existing content in a variety of formats, such as dat, .wav and beta sp. will produce and encode the request within five business days. Inc., based in Seattle, WA, was founded in July 1997.