Broadcast.com Sponsors CPBL Team
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The streaming media company signed a three-year deal that grants Broadcast.com exclusive rights to broadcast and distribute CPBL programming on the Internet. The company said the move makes the CPBL the first sports league to commit to have all of its televised games simulcast live in video on the Internet. Financial arrangements were not disclosed.
"As broadcast television and the Internet converge, the ability to provide access to programming and top-quality online video streaming will become one of the primary forces separating the men from the boys," said Paul McMann, president of the CPBL. "Over 70 million people around the world have the technology to watch streaming video on the Internet. . ."
Terms of the naming-rights deal include a range of Internet broadcasting services that Broadcast.com will provide for the CPBL, including: Internet broadcasts of all regular season and playoff games that are shown on the PAX -TV network; audio and video game highlights and promotional/training footage; live broadcasts and archives of CPBL press conferences and promotional appearances, and additional brand-building opportunities for the league.
The Broadcast.com Web sites offer a selection of programming, including sports, talk and music radio, television, business events, full-length CDs, news, video, commentary and full-length audiobooks, serving an average of 1.1 million unique users per day.
The Collegiate Professional Basketball League in its inaugural season plans to have eight teams in Boston, Chicago, Cleveland, Detroit, New Jersey, New York, Philadelphia and Washington, DC.