SF Interactive Launches RC Cola Edge Web Site
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San Francisco-based SF Interactive launched a new web site for Triarc Beverage Corp., marketers of Snapple, Mistic, Stewart's and Royal Crown beverages.
The new site promotes RC Edge, a new beverage in the "energy" drink category. RC Edge is a 20 oz., highly caffeinated cola beverage with additional energy additives. Billings were not disclosed.
"The RC Edge production team was given a lot of creative and strategic freedom to play with the brand. The result is a fun, sharp-witted, 'big bang for the buck' type of Web site," said Bruce Carlisle, president and CEO of SF Interactive.
The creative played off of the RC Edge current point of sale materials. "Maximum power," the theme of the advertising campaign, encourages people to push themselves to their highest potential.