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Business Week Picks K2 Design for Interactive Branding

K2 Design Inc. has been selected as the interactive branding partner for Business Week Online, the online Web brand of the weekly magazine.

K2 will advise Business Week Online in positioning the Web publication with online users to boost the site's traffic and subscriber base, as well as aid in developing e-commerce opportunities. Billings were not disclosed.

Business Week is the second McGraw-Hill company to select K2 for Internet strategy. In January, Standard & Poor's selected K2 for the launch of its S&P Personal Wealth service.

"We partnered with K2 because the organization has a comprehensive understanding of Web based strategy, from launch to execution to marketing and technology", said Harry Somerdyk, senior vice president, marketing and brand development.

Business Week Online provides coverage of business news and world events with daily content and up-to-date analysis and hourly market and business news updates from Business Week's Ray Hoffman, as well as stock quotes and a portfolio tracking system.