InterAd Launches Division in Italy
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European online ad sales rep firm InterAd launched a new divisional operation for Italy, aimed at bringing a European focused approach to Italian online marketing.
Based in Milan, the new division will focus on the needs of Italian Web sites and advertisers and is actively seeking to incorporate Italian sites into its portfolio. InterAd said it already represents more than 40 top European and global Web sites including ATP Tour, Ciudad Futura and Ol.
Former strategic online consultant Howard Liptzin has been appointed managing director for Italy. Initially, he will focus on incorporating top Italian Web sites into the group's portfolio and on developing the Italian sales force. Prior to joining InterAd, Liptzin ran his own firm, Luna Park Multimedia, with offices in Italy and Switzerland.
InterAd, which launched on March 2 as a pan-European focused Internet ad repping house, provides services specifically tailored to Europe's markets. It recently opened its first U.S. office in Los Angeles, following the appointment of industry veteran Bob Colvin.