RealTime IT News

Capital One Signs Credit Card Provider Deal with DoubleClick

Falls Church, VA-based Capital One Financial Corp. signed a deal with DoubleClick in New York City to become the preferred credit card partner on DoubleClick's new Shopping and Services Program.

Capital One said it will be able to employ a variety of options -- including banners, buttons and e-mail text links -- to acquire new customers and begin to learn more about consumers' interests and passions. Financial arrangements were not disclosed.

"As one of the leading acquirers of customers on the Internet, Capital One is committed to do a lot more than just advertise our products online. Our partnership with DoubleClick will enable us to strategically target and acquire new customers. . ." said Richard D. Fairbank, Capital One's chairman and chief executive officer.

"Capital One is a premium brand and we're excited about working with them," said Kevin O'Connor, DoubleClick CEO. "Our technology enables companies like Capital One to have the flexibility to merchandise differently on a variety of sites and also to take advantage of our DART technology which sends specific messages to specific audiences, increasing efficiency and marketing control."

Launched in late May in conjunction with Infospace.com, DoubleClick's Shopping and Services program offers e-commerce advertisers a targeted way to reach consumers across the DoubleClick Network. The program includes a new services box and a syndicated store deployed across DoubleClick's network of brands. The new services box, which is integrated into the content of client sites, will contain text links to products and services.