RealTime IT News

Real Media Launches Open AdStream Campaign

A $100,000-plus online campaign emphasizing the superiority of Real Media's Open AdStream (OAS) ad server software launched on 10 major online sites and networks that focus on technology leaders.

The campaign, featuring a series of nine dynamic banners, was created by San Francisco-based Lot21 Interactive Advertising Group, launched in February by Kate Everett-Thorp.

"Key to the development of this campaign was positioning Open AdStream as the serious ad serving software choice,"said Everett-Thorp, president and CEO of Lot21. "OAS is the market leader with more ad servers than any other ad delivery option."

OAS has 380 clients working with more than 5,000 separate installations. Clients include The New York Times, The Washington Post, Playboy and Lexis-Nexis.

Sites on the media schedule include: WebMonkey, News.com 2.0, DoubleClick Network, 24/7 High Tech Rotation, Yahoo!, SF Bay, San Jose Mercury News, The Gate, Bay Insider, Sunworld and UNIX World. The banners are scheduled to run through Dec. 5 at a cost of more than $100,000.