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InterVU Rolls Out Audience Management System for Audio, Video

InterVU Inc. delivered a new management service for Web publishers, advertisers and agencies that enables automated audio and video content publishing and content and audience management.

The new service, known as Audience, includes tools for audio and video content publishing, event scheduling, ticketing, branding and audience targeting that are designed to help develop and grow specific viewer communities and provide content that is one click away.

Audience, developed with support from Intel, provides Web publishers, advertisers and agencies and businesses with a solution that simplifies the posting of multimedia content on the Internet and combines the publishing tools with audience management tools. Audience allows the content publishers to brand an interface, program and schedule content, control access, measure response and access, and target future content, InterVU said.

Audience features a patent-pending "Virtual Ticketing" system for online events scheduling and promotional functions; automated e-mail targeting for user communities; easy publication of Web video and audio content reporting on viewer interaction; and collaboration tools for intra- and inter-office multimedia sharing.

Initial clients include AIME's comedynet.com and DVD EXPRESS.

"We have all types of comedy for those who visit the ComedyNet site and it's virtually impossible to track who they are and what their specific content tastes are or to address those interests accordingly in a highly personalized manner," said Mark Graff, CEO of AIME. "But with Audience, we will be able to build a branded desktop and content that is tailored to the different interests of different audience segments.

"In addition, Audience allows us to schedule, promote and monitor attendance of online events, and gives us a way to more accurately forecast anticipated viewership and therefore allocate bandwidth requirements more effectively and efficiently."

"We see the future of the Internet gravitating towards the growth of targeted Internet communities, or in other words, a personalized and interactive system where Web publishers and end users have an intimate and loyal relationship," said Ed Huguez, COO of InterVU. "Audience allows a user to directly access audio and video content that has immediate personal relevance."

"We established the sophisticated InterVU Network to support the delivery of bandwidth-intensive video and audio for Web sites, advertisers and corporations. Now with Audience, we're hoping to provide these same target markets with a solution that simplifies the multimedia content publishing process, and also gives them the means to easily and reliably target, capture and maintain viewing communities."