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ONSALE Launches Ad+Vantage Program

Internet auction site ONSALE Inc. launched its Ad+Vantage Program to increase awareness of manufacturers' product offerings by guiding ONSALE customers to participating manufacturers' Web sites.

Manufacturers selling transition and re-manufactured inventories on ONSALE's Web site "can earn thousands of dollars a month in advertising credits to promote new products on their respective sites and leverage their merchandising budgets," the company said.

"ONSALE's Ad+Vantage Program is the first and only program where the reseller pays the manufacturer," said Merle W. McIntosh, ONSALE's senior vice president of merchandise acquisition. "For every dollar of inventory a manufacturer partner sells through ONSALE, we allocate online advertising credits to showcase its most current product offerings."

Advertisers can generate up to 3 percent of their monthly sales volume in matching advertising credits, which can add to as much as $50,000 a month, the company said. Credits can be directed towards customized advertising programs through ONSALE including enhanced merchandising, e-mail messages, buttons and banners.

For manufacturers selling an assortment of products, ONSALE said it will develop co-branded storefronts to promote click-through access to the manufacturers' showcases.

Created and maintained by ONSALE, each manufacturer will have a customized "factory showcase" featuring selectable product categories, detailed pricing and descriptions, warranty information, shipping, and customer service information for each product.

Manufacturers may send e-mail to advantage@onsale.com for additional information.



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