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Pets.com Names TBWA/Chiat/Day San Francisco as AOR

Online pet supply retailer Pets.com said it named TBWA/Chiat/Day San Francisco as its agency of record "for a multi-million dollar advertising and brand-building program."

"Pets.com chose TBWA/Chiat/Day because of its proven track record of creating impactful campaigns that build enduring brands," said Julie Wainwright, CEO of Pets.com. "We. . .believe that TBWA/Chiat/Day is the best agency to quickly make our brand relevant and memorable."

"What really sets Pets.com apart is its deep understanding of the importance of building a brand that makes an emotional connection with the consumer," said Carisa Bianchi, president and CEO of TBWA/Chiat/Day. "When looking at the online pets category, we wanted to work with Pets.com because its superior management team and unparalleled dedication to the consumer make it the online pet retailer that is best positioned to win."

Pets.com is a privately held company funded by Amazon.com and Hummer Winblad Venture Partner. TBWA/Chiat/Day is the 15th largest ad agency in the U.S. with estimated billings of $1.8 billion.