RealTime IT News Signs Exclusive Agreement With CBS Sportsline

Santa Clara, CA-based, an online car buying service, will become the exclusive auto classifieds provider on CBS Sportsline. said it will have a dominant presence in auto-related content, such as NASCAR and Formula One racing stories and forums. Financial details were not disclosed.

The agreement is intended to extend awareness for the brand among key audiences, including auto racing and sports fans. The partnership also supports the site's overall move to integrate with other car-related sites and become a one-stop automotive enthusiast community.

CBS Sportsline users will be able to connect to through a button link in the Auto Racing area and in the Sportsline Score Center. The company is also considering further cooperative arrangements with Sportsline, including possible co-promotions and co-branding. said it has grown exponentially in the last year, increasing its dealer membership from 200 to more than 1,800 since 1996, and growing its monthly purchase request flow from 15,000 in January 1997 to more than 230,000 in December.