RealTime IT News

Netrail Selects ADNet Agency for Major Ad Campaign

Tier One Internet backbone provider Netrail hired Atlanta-based ADNet International to produce a variety of marketing materials for the launch of its new ad campaign. Billings were not disclosed.

Netrail was founded in 1994 in Washington, DC After moving to Atlanta in 1996, the company built NAPSouth, a Network Access Point that eliminates much of the backhauling of Internet traffic from the Southeast to other areas of the country. The company is expanding nationally into 40 new cities.

"Our Web site is the focal point for our prospects and customers--to allow them to acquire information and understand how we can provide solutions for them," said Netrail CEO Tom Body. "Therefore, it was imperative for us to select an advertising agency with an in-depth understanding of our market and an Internet marketing track record. We selected ADNet International to handle both our online and off line advertising, creative, and consulting needs."

ADNet will produce print, radio and online advertising, sales support and collateral materials, and newsletters for Netrail, and will further develop the company's Web site, which it had an initial hand in developing.

"Online testing helps to define the creative for our direct marketing plans," said Patrick Anderson, CEO of ADNet Agency. "The tested concepts are then rolled out in a national advertising campaign. Our goal is to increase business-to-business sales by building interactivity and information delivery into Netrail's corporate Web site."

Separately, Netrail said it is supplying the media server that enables Yahoo! to run ActiveBanner ads without tying up its own network.

Yahoo! recently approved the use of the ActiveBanner ads from ADNet International, which serve up audio when a viewer clicks on the ad. After activating the RealAudio player, the audio will stream from Netrail's media server.