RealNetworks Signs With Intelligent Interactions
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Collectively, these sites claim more than 1.5 million ad impressions per day. RealNetworks said it plans to use Adfinity to manage growth in its inventory of advertising space as traffic increases on these sites and for future content sites as its RealSites portfolio grows.
"Rich media types such as RealAudio, RealVideo, and RealFlash, co-developed by RealNetworks and Macromedia, are becoming more and more popular with advertisers," said Jeff Lehman, vice president, advertising sales at RealNetworks. "The ability to serve rich media types is growing in importance for advertisers due to the fact that more than 35 million copies of the RealPlayer have now been downloaded."