Report: Experian Likely to Take a Stake in Intellipost
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Intellipost is an Internet incentives company that markets BonusMail, an opt- in product that rewards consumers for reading and responding to targeted e- mail messages. The companies reportedly are also preparing to launch a separate global alliance that will likely include opt-in e-mail list management.
Experian, owned by Nottingham, U.K.-based Great Universal Stores, and MotivationNet, another incentives company, merged last May.