RealTime IT News

Bluestreak Extends Buying Streak

In its second acquisition in as many months, Bluestreak, of Newport, R.I., has bought Takira, of San Francisco, to improve its marketing technology and customer base.

Financial terms of the deal, which gives Bluestreak new campaign tracking, reporting and customer support tools, were not disclosed. Both companies are privately held.

The pickup comes less than two months after Bluestreak's purchase of e2 Communications, a Plano, Texas, e-mail marketer.

It's another step in Bluestreak's evolution from "rich media company" to full-service online ad and marketing firm.

"Takira has developed extraordinary expertise by creating highly effective marketing programs," said Peter Corrao, Bluestreak's president and CEO. "Bluestreak will continue to offer this high level of service to our major clients."

Founded in 1999, Takira helps launch referral, sweepstakes, promotional and customer intelligence campaigns for Fortune 500 firms including AT&T, Ebay and Microsoft.

Its technology platform, ConsumerSource, has also been upgraded to allow clients to reach customers and potential customers via cellular phones

The firms leaders --- CEO Johnson Chao, Suzanne Van Spyk, VP of Client Services and Andrew Thelen, COO -- will join Bluestreak. The trio hold Harvard MBAs.

"Bluestreak is a market leader in providing the tools for online and email marketing," said Johnson Chao, CEO of Takira. "The combination of these technologies with the integrated marketing services of Takira is extremely powerful, since it lets marketers and agencies make one phone call to achieve a variety of goals."