Amazon.com Scores Top Banner for Week
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The top banner based on reach for the week ending June 6 was from Amazon.com, according to the BannerTrack service of Nielsen//NetRatings.
TheLoanPage.com was the most clicked-on ad banner with a CTR of 9 percent.
Top 10 banners were:
- Amazon -- Click on Shopping. Then click on Music and Video.
- Bonzi Software -- Speed Up Your Internet Connection
- Lowestfare -- Discount Travel Quick Search
- Autoweb -- GET A PRICE
- Beyond.com -- Enter to win a Compaq computer
- Capital One -- Credit Limit, Fixed APR, Apply Online
- AmeriDebt -- Click here to become debt free
- Value America -- Roadster Laptop: Buy Now!
- Value America -- Free Membership, click here
- My Points -- Click Win Shag: it'll be smashing (Austin Powers promotion)
The top advertisers, ranked by banner impressions:
|Advertiser||Impressions in millions||Reach %|
The Nielsen//NetRatings audience information service collects data from approximately 15,000 panelists as they surf the Web.