RealTime IT News Secures $10.6 Million in Venture Financing Inc., a provider of free, sponsored e-mail reminders and tips, completed a $10.6 million round of financing led by ABS Ventures.

Other financing participants were U.S. Trust, FBR Technology Partners and Novak Biddle Venture Partners.

The service launched last January with 10,000 members, and now claims more than 750,000.

"This recent round of financing enables us to continue our aggressive membership growth and to strategically expand our category offerings," said Stephen R. Chapin Jr., founder and CEO of "The support we continue to receive from our investors strengthens our ability to make the leading infomediary on the Internet."

Recent new category sponsors are LifeMinders Pet sponsored by Ralston Purina and LifeMinders Family sponsored by Kimberly-Clark.

" has experienced tremendous growth since it began offering its LifeMinders services," said Phil Black, general partner of ABS Ventures. "Steve and the management team are redefining the direct e-mail marketing business and are fast becoming a leader in this growing and important industry." members can currently provide profiles in seven categories that include Autos, Families, Entertainment, Home, Personal Events, Personal Finance and Pets, with categories in Health and Travel to come soon. The company then sends a set of personalized e-mail "Minders," brief, informative messages based on a member's unique profile direct to a member's e-mail address.

Other key advertisers include The Home Depot, First USA, a subsidiary of Bank One Corp. and Jiffy Lube, a subsidiary of the Pennzoil Co.