Stockgroup.Com Names RocketScience as AOR
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Stockgroup.com Holdings Inc. named New York City-based RocketScience as its agency of record for an advertising and brand-building awareness campaign.
The agency will be responsible for a variety of advertising and marketing activities to drive traffic to the www.stockgroup.com site by positioning it as a premier brand in the micro- and small-cap arena.
The hiring of RocketScience also represents a major component of a campaign to promote the next generation of stockgroup.com, scheduled for later this year, the company said. Billings were not disclosed.
The next generation site will be "the most in-depth, single source of financial information on the micro- and small-cap sectors on the Internet," the company said, including analyst reports from the Stockgroup.com proprietary database, financial newsletter research and analytical charting for micro- and small-cap companies.
RocketScience is a five year-old advertising agency that marries its BrandMessaging service with creative vision. BrandMessaging provides a blueprint that assures the message created will be consistent with the marketing goals of a company and that it contains a persuasive thought that works throughout the spectrum of media, the company said.
Clients have included New Jersey Online, Homedelivery.com, Dell Computers, Gaspra Technologies and newspaper consortium New Century Network's NewsWorks.