Execs and Accounts for July 3, 2002
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Mountain View, Calif.-based Google will serve as the search engine and paid listings provider to AT&T Worldnet.
AT&T Worldnet, the telecom giant's ISP unit, will use Google's results on its homepage, which serves as the landing page for subscribers. The page also will feature Google's AdWords Select keyword-based ads. The ISP has about 1.4 million dialup subscribers.
"The addition of Google's comprehensive search technology to the AT&T Worldnet Service furthers our goal of adding premium-branded content to improve the user experience for our customers," said Jim Davey, vice president of partnership marketing and site services for AT&T Worldnet Service. "Our agreement with Google also helps us leverage Worldnet's real estate to drive additional sources of revenue to the site."
Earlier this year, Google signed deals to provide paid listings to AOL Time Warner's Web properties and its America Online service and ISP. It also provides listings to ISP Earthlink. In both cases, the firm displaced pay-for-placement search leader Overture.
The new site, which was developed in-house, is designed to better communicate the full scope of TMP Worldwide's business, under a single brand umbrella.
TMP.com provides users with more detailed information about the company and its business units. Users can visit sections for each division and link out to their individual Web sites, or easily return to the main TMP pages. Besides emphasizing the unity among the various company divisions, the design is meant to highlight TMP's cross-selling business strategy.
"The increasing convergence of our core business units and our continued focus on cross-selling services among existing clients were prime motivators in our decision to establish a new Internet presence for TMP," said Jim Treacy president and chief operating officer at TMP Worldwide."
Orange County's T&O Group, an advertising, interactive, and public relations firm, has hired Ruth Rosene as associate director of public relations.
Prior to joining T&O, Rosene was the PR manager for Gateway computers, where she launched the company's eService offerings and established the company's business product launch program. Before Gateway, she worked at AST Computers, Gladstone International and the Benjamin Group, where she led the account team on the Toshiba Computers account.
"The market landscape is constantly changing and in order to stay ahead of the curve to build a technology practice that works, it's crucial to have personnel that are market savvy," said Jennifer McLean, vice president and director of T&O Public Relations.
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