RealTime IT News

TMP Worldwide to Sell Ads for DoubleClick Local

TMP Worldwide, a provider of recruitment solutions including Monster.com and operator of a large yellow pages advertising agency, partnered with DoubleClick Inc. to sell ads on behalf of DoubleClick Local.

With a sales force of more than 600, a client list of over 2,100 national brand name companies and networks of 450,000 local dealers and franchisees,

The agreement allows TMP to offer its clients a solution for marketing the Web sites of local dealers and franchisees. Locally targeted Web advertising also will be available to TMP's national brand name clients. Financial arrangements were not disclosed.

"DoubleClick Local is an excellent addition to our strategy for helping our clients' local dealers and franchisees take advantage of the Internet's opportunities," said Stuart McKelvey, executive vice president at TMP. "Last week's acquisition of IN2 helps satisfy the needs of our corporate clients and their national online marketing strategies, while this partnership lets us provide. . .local online marketing solutions to dealers and franchisees."

"Through this partnership, we will be able to bring DoubleClick Local to thousands of local advertisers and further open the local advertising market to top brand sites," says Jonathan Heller, general manager of DoubleClick Local.