Cox Interactive, LookSmart Launch Local Search Engine Network
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Advertisers can now penetrate CIMedia's network of 25 sites, along with 40 other top U.S. markets, through a single source, the companies said.
"Our research consistently indicates that consumers want a local search engine to navigate through the exploding number of local Web sites in markets where they live," said Peter Winter, president of CIMedia. "LookSmart, with its unique, easy-to-use interface and attention to editorial excellence, emerged as the best choice."
"Complementing CIMedia's 25 major markets with a local LookSmart Web directory and search engine for the remaining top 40 markets in the U.S. is a natural step in the evolution of the Internet marketplace," said Evan Thornley, LookSmart CEO.