RealTime IT News

Cox Interactive, LookSmart Launch Local Search Engine Network

Cox Interactive Media (CIMedia), which operates a network of city sites, and search service LookSmart are launching a local search engine network for the top 65 markets in the United States.

Advertisers can now penetrate CIMedia's network of 25 sites, along with 40 other top U.S. markets, through a single source, the companies said.

"Our research consistently indicates that consumers want a local search engine to navigate through the exploding number of local Web sites in markets where they live," said Peter Winter, president of CIMedia. "LookSmart, with its unique, easy-to-use interface and attention to editorial excellence, emerged as the best choice."

"Complementing CIMedia's 25 major markets with a local LookSmart Web directory and search engine for the remaining top 40 markets in the U.S. is a natural step in the evolution of the Internet marketplace," said Evan Thornley, LookSmart CEO.

In related news, CIMedia announced a series of distribution partnerships and programming initiatives with AutoConnect for car buying, for comparison shopping, iName, offering free, personalized, permanent e-mail addresses, REALTOR.COM for home ads, TalkCity for personal Web page building and enhanced chat and Thomson Investors Network. No financial details were disclosed.