RealTime IT News

Nearly $2 Billion in Online Classified Ad Sales Seen by 2001

Up to $1.9 billion a year will be spent on online classified advertising in the United States by the year 2001, according to industry researchers who appeared at the 1st Online Classifieds Industry Symposium in San Francisco.

The conference was organized by Electric Classifieds Inc. (ECI), a provider of technology for hosting private-branded online classified sites.

Estimates on the size of the fast-growing online classified market were provided by representatives of Forrester Research and Jupiter Communications. Jupiter predicts the online classified market will reach $1.9 billion in domestic sales in the year 2002, while Forrester estimated the market at $1.5 billion.

ECI provides privately branded, comprehensive, vertical, and display online advertising solutions to new media partners