RealTime IT News

UK Ad Bureau Plans Audience Survey

The UK's Internet Advertising Bureau is planning its first ever National Audience Survey, designed to provide online advertisers with regular and objective facts about user demographics and behavior.

Twenty-eight Web sites are already involved, said ChannelSeven.com, representing an estimated 170 million page impressions a month--more than 25 percent of UK online advertising traffic.

The survey will be based on data gathered from Fletcher Research's new UK Internet User Monitor using a mixture of telephone research and online polling. The survey was developed by Pro Active, a specialist market research house based in the Netherlands. It will report twice yearly on the state of Web usage in the UK, Internet user demographics, and user attitudes towards e-commerce and online advertising.

More details are available here.