RealTime IT News Launches With AdObject Technology

Internet start-up formally launched its new corporate name and demonstrated its AdObject technology for next-generation Internet advertising at the Web Attack conference in San Francisco. builds Internet communities -- in the form of virtual zones or "V-Zones" -- in partnership with a brand-name sponsors.

"AdObjects far surpass banner ads as a way for advertisers to deliver memorable ad impressions," said David Andrews, CEO and president of "By transforming static ad messages into branded virtual objects inside our V-Zones, we give targeted audiences a compelling reason to interact with and have fun with brands." was chosen as a corporate name to symbolize how avatar-based user interfaces will be the groundwork for the next generation of person-to-Web interaction. The company was formerly known as when it acquired a division of Fujitsu and began publicly trading in May of this year.