Verio in Marketing Pact With AOL UK
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Verio Inc. and AOL UK, part of AOL Europe, signed an exclusive marketing agreement for Web-hosting, e-commerce and domain name registration services.
The new pact builds upon Verio's exclusive agreement with America Online in the United States, and targets AOL UK's and CompuServe UK's combined one million subscribers in the United Kingdom.
Verio will promote its services with an online media campaign on the AOL UK and CompuServe UK services. The media campaign, consisting of extensive static button and banner advertisements, guarantees Verio millions of impressions over the course of the contract. Spending was not disclosed.
Subscribers will be directed to a Verio UK Web site. AOL UK and CompuServe UK members may access the site directly by entering Keyword: Verio, and Go: Verio, respectively.