RealTime IT News

Webshots Has Best CTR for the Week

The most-clicked-on ad banner for the week ending June 13 was Webshots' ad, which had a 5.5 percent clickthrough rate, according to the BannerTrack service of Nielsen//NetRatings.

Webshots offers free electronic photos for desktop wallpaper.

Top advertisers for the week, ranked by banner impressions, were:

AdvertiserImpressions in millions Reach %
1. Microsoft 159.2 35.8%
2. TRUSTe93.910.4
3. Amazon63.723.7
4. Thunderstone55 3.6
5. CDNow36.513.5
6. LinkExchange31.85.2
7. 911Gifts28.48.5
8. SexSwap24.52.5
9. Discover Brokerage23.5 2.7
10. Ad Council 22 6.3

Top 10 ad banners viewed for the week were:

  1. Amazon -- Click on Shopping. Then click on Music and Video.
  2. Bonzi Software -- Speed Up Your Internet Connection
  3. Lowestfare -- Vacations For Less. Click Here For Hot Deals!
  4. Beyond.com -- Office of the Millennium Sweepstakes. Enter to WIN a Compaq Computer.
  5. 911Gifts -- Get Dad's Attention. Send him a great gift.
  6. Bonzi Software -- Speed Up Internet Connection
  7. Autoweb.com -- BUY IT; SELL IT
  8. AmeriDebt -- Bill Problems? Get Out of Debt Now!
  9. Value America -- Free Membership. Click Here.
  10. Autoweb.com -- GET A PRICE

Rankings are based on audience measurement of people who have access to the Internet from home. Reach is a measure of the unduplicated audience that visits a property.

Ad banners that run predominantly on an advertiser's own property are not included in the above. The Nielsen//NetRatings audience information service collects data from approximately 15,000 panelists as they surf the Web.

Last week's data release incorrectly cited LoanPage.com as the No. 1 clicked on banner. The No. 1 clicked on banner belonged to TheLoanPage.com. Nielsen//NetRatings said it regrets the error.