RealTime IT News

BlueStreak.com Offers Rich Media Banner Product

BlueStreak.com launched as an Internet advertising and e-commerce technology provider and said its first product is a next-generation, rich media advertising tool called E*Banner 2.0.

The company said the Java-based E*Banner technology enables high-impact, rich media ads that provide an expandable, transaction-enabled environment that can be used to sell products, exchange information or advertise. E*Banner increases the potential for a transaction to occur, without hijacking consumers to another site, the company said.

E*Banners use Java applets to create ads that resemble standard Internet banners, but function much like a Web site. When clicked, the banner expands within the current page.

"BlueStreak.com is squarely positioned at the confluence of Internet commerce and advertising," said t Annette Tonti, BlueStreak.com president. "We offer a unique value proposition to enable customers to develop innovative solutions for electronic commerce, interactive information exchange and online advertising."

E*Banners work with limited bandwidth and are already approved for a number of advertising networks and Web sites such as DoubleClick, 24/7, E*Trade and the Wall Street Journal, the company said.

E*Banners use technology that senses the speed of the end user's modem and serves up only what is needed in real-time, loading in small, discrete pieces. The first image/loader applet is 6.4kb.

Pricing varies by application. E*Banner campaigns are priced on a CPM rate depending on volume; transactional E*Banners are priced on a per-transaction basis.