Lycos, togglethis Launch Ad-Backed Game
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toggled shows, which are interactive e-mail-based content, are designed to deliver marketing and advertising campaigns along with new forms of entertainment directly to desktops. They combine the visual experience of watching TV with the interactivity of the Web. Spending on the promotion was not disclosed.
Volkswagen has already signed up to sponsor four episodes of the series.
As Lycos' sidekick, viewers must help Lycos answer the trivia questions posed by game show host and retired super villain, Blink Foolery. At the conclusion of each show, contestants can enter into a Lycos sweepstakes for prizes.