Energizer Bunny Cursor Ads Hit the Web
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The campaign -- developed by interactive agency i33 communications and CheckMark Communications, the in-house agency for Energizer's parent Ralston Purina Co. -- features an animated Energizer Bunny cursor on all AltaVista pages carrying the Energizer banner.
The Energizer Bunny cursor is similar to the Comet Cursor advertising used for a Father's Day promotion at Yahoo!, on a Virtual Vineyards campaign at Lycos, and on a BellSouth campaign where the cursor appeared as Bell South's "walking fingers."
i33 will use AdMaximize, its proprietary ROI ad-tracking service, to measure the effectiveness of the Cursor Ads for this campaign.