SRDS Puts Ad Data for 9,400 Radio Stations Online
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The service is a tool for marketers and advertising agencies to plan, develop, buy and traffic radio advertising.
"Radio is an industry with numerous changes in personnel, formats, station ownership or network affiliation happening all the time," said Tom Drouillard, SRDS executive vice president and general manager.
"It is not unusual to get 5,000 changes to station information a month. With the ability to update the information in RAS online nightly, subscribers won't miss a single format change or have an old contact name."