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SRDS Puts Ad Data for 9,400 Radio Stations Online

SRDS said the online version of its Radio Advertising Source (RAS) has launched with ad data listings for more than 9,400 commercial stations.

The service is a tool for marketers and advertising agencies to plan, develop, buy and traffic radio advertising.

"Radio is an industry with numerous changes in personnel, formats, station ownership or network affiliation happening all the time," said Tom Drouillard, SRDS executive vice president and general manager.

"It is not unusual to get 5,000 changes to station information a month. With the ability to update the information in RAS online nightly, subscribers won't miss a single format change or have an old contact name."

An annual subscription to the Radio Advertising Source is $445 and includes one PIN code for 24-hour, seven-day-a-week online access as well as the quarterly print issues.