Ticketmaster Selects NetGravity AdServer
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Targeting will include the users' geographic location, music tastes, and sports preferences.
"The AdServer solution enables us to grow, starting with effective inventory management and the ability to dynamically target ads. NetGravity has a strong vision and a solid understanding about where online advertising is heading," said Greg Bauer, vice president of ad sales for Ticketmaster Online.
Ticketmaster Online said 1997 ticket sales reached $33 million.