Conducent in Deal with Lycos to Offer Free Ad-Backed Software
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The software is available through links on the Lycos.com homepage, or directly at this location. Users will initially be able to download six different software programs from Lycos.com, with approximately 20 more to be added soon. Financial arrangements were not disclosed.
The programs include finance apps, games, PC utilities, Internet services and educational applications. Conducent's technology enables ad targeting based on demographics of unique users based on registration information. Ads are displayed and tracked regardless of whether an individual is using the software online or off-line, providing Lycos with enhanced ad marketing potential.
"We are confident that our alliance with Conducent represents a significant new frontier for Lycos and our advertising and e-commerce partners by extending our services, content, and e-commerce offerings to the desktop," said Jeff Crown, vice president of corporate development for Lycos.