Amazon.com Ad Lets Shoppers Print Out Book Excerpts
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Narrative Communications Corp., Hewlett-Packard and Amazon.com launched a banner ad that offers consumers an instant excerpt of Tom Wolfe's best-selling "A Man In Full."
The ad allows potential book buyers around the world to print out an excerpt of the book, currently No. 1 on Amazon.com's Hot 100, and order it immediately if they like what they read.
Enliven HardCopy is a collaborative effort between Narrative and HP to enable advertisers to incorporate printing capabilities within Web ads.