RealTime IT News

NetGravity AdCenter Signs 15 New Customers

NetGravity said it signed more than 15 new customers for AdCenter, the company's outsourced service solution launched less than three months ago.

In addition, more than a dozen major customers have selected NetGravity's AdServer software solution, the company said. All the new customers will benefit from NetGravity's upcoming Global Profile Service, which will provide both AdCenter and AdServer users with advanced consumer profile analysis and targeting capabilities with help from MatchLogic and Aptex.

Among the new customers for AdCenter is Adnet Marketing Inc., one of the larger interactive advertising networks in the country.

"We are pleased with the performance, reliability and precise targeting that AdCenter brings to our clients and we look forward to using the Global Profiling Service to introduce further benefits to our online campaigns," said Eric Place, vice president of AdNet Marketing.

Another new customer is CareerPath.com. "In looking at all the solutions on the market, we chose the one that offered a low-cost, high performance ad serving solution. . . we have found AdCenter is the perfect fit," said Stephen Ste. Marie, CEO of CareerPath.com.