RightPoint Upgrades Its eMarketing Suite
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RightPoint Software delivered v.2.5 of its Real-Time eMarketing Suite, an application for real-time one-to-one marketing.
The upgrade adds new features such as real-time clickstream tracking and XML integration, as well as new customer interaction touchpoints for e-mail, IVR and fax, the company said.
The Real-Time eMarketing Suite allows companies to offer personalized, closed-loop marketing across multiple customer channels, optimizing customer interactions on the Web, in the call center, through e-mail and in other customer interaction channels.
RightPoint said its real-time customer-profiling engine now utilizes Web clickstream data as a customer information source, in addition to customer information available in sources such as corporate databases and online data services. The real-time profiling engine uses patented analytic techniques and self-learning capabilities that allow it to improve the accuracy of its predictive models and recommendations with each customer interaction.
The RightPoint Real-Time eMarketing Suite is available for Windows NT, HP-UX, Sun Solaris and IBM AIX platforms, with management, control and reports available from any browser. Price points were not disclosed.