Sony Online Entertainment Signs 18 New Advertisers
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The SOE network offers integrated marketing and advertising opportunities across a range of Sony's entertainment-related Web sites. Spending specifics were not disclosed.
Other new SOE network advertisers include Lego, Office of National Drug Control Policy (ONDCP), Princeton Review, Salomon Smith Barney, 3Com, U.S. Army, U.S. Navy, Universal Pictures, U.S. Satellite Broadcasting, America Online/CompuServe, CDNow, iVillage, Netscape, The Globe.com and Rolling Stone Network.
The buys range from customized and integrated content sponsorships to interstitials and banner ads.