MatchLogic Debuts Ad Technologies for Interactive TV
Page 1 of 1
Excite's MatchLogic division unveiled targeting and measurement technologies for interactive advertising in the world of cable television and broadband.
Excite said it recognizes the market opportunity for interactive advertising displayed to a potential cable universe of 70 million homes.
The technology debut marks "the first time that a portal company has moved targeted advertising into the cable and broadband arena, offering advertisers the accountability of the Web with the reach of cable," Excite said in a statement.
Technical details were not disclosed.